Exploring the World of Mobile App Analytics

Published on November 27, 2022
Written by: Dora Harding
Exploring the World of Mobile App Analytics

Exploring the World of Mobile App Analytics

Using the data and analytics available to you today, it’s possible to determine how well your mobile app is performing. You’ll learn about a number of metrics, including retention rates, session intervals, churn, and more.

Session interval

Using a mobile app analytics tool to your advantage is the only way to ensure a stellar user experience. Luckily, there are a handful of app-o-licies you can test out, from the average screen length to the number of times users are exposed to a particular screen. Getting a better idea of your customers’ habits can help you improve your content and offerings to match their preferences.

Aside from a hefty marketing budget, your mobile app is your best customer service representative. Using a mobile app analytics tool to monitor your customers’ activity can help ensure you’re delivering the right content, at the right time, on the right device. A good example of this is your app’s user interface, which can be a big turnoff for your users. Keeping your apps’ user interface up to date with content and new features can boost session intervals and user retention, while ensuring your apps’ long-term viability. Likewise, you can measure your app’s performance by monitoring its page loading speed and exit screens. Keeping your app’s user experience in check can also help you weed out the duds, allowing you to focus on the real winners.

The best mobile app analytics tools will not only allow you to monitor your users’ activities, but they’ll also give you the tools you need to make smarter, data-driven decisions about your app. The smartest mobile app marketers know that customer satisfaction is a top priority for any business, and it’s not always easy to know what’s best for your users. A mobile app analytics tool can help you identify and correct for user behavior that is costing your bottom line. Whether you’re a budding entrepreneur or a seasoned veteran, you’ll always want to know what’s working, and what’s not.


Defining churn in mobile app analytics can be difficult. This is because there are many factors that can affect churn. For example, if the churn is high on Day one, this is a sign of an app’s onboarding process or problems with user retention.

A simple calculation to calculate churn is to subtract the number of lost users from the number of users at start. This is then multiplied by 100. Depending on the amount of data and the desired time period, this can be calculated in a few different ways.

For example, if you have a food delivery app that has been active for a few months, the churn rate will likely be higher than if you have a similar food delivery app that has been active for ten months. Regardless of the size of the churn, it’s important to find out why your users are leaving.

One of the best ways to measure churn is to perform a customer sentiment analysis. This can help you learn why your users are dropping off and what their motivations are.

Other methods include performing cohort analysis to understand the most crucial moments in your users’ journeys. This can be helpful in identifying problems and offering solutions.

Finally, consider running A/B tests to test what works and what doesn’t. A good sample size for A/B testing is 1,000 users. It isn’t ideal for extensive A/B testing, but it’s enough to provide a reliable basis for statistical analysis.

Understanding why your users are leaving is essential to developing an effective churn strategy. Having a solid user retention strategy will ensure that valuable users don’t leave your app.

Using a combination of these tactics can lead to an increase in the number of app downloads. It’s also a good idea to conduct an in-app messaging campaign to engage users. This will help you optimize your user experience and show your users new features and offers.

Retention rates

Using mobile app analytics, you can measure and improve your retention rates. A good retention rate helps keep users engaged with your app and drives revenue. In order to do this, you need to use the best data available.

When analyzing your app’s retention, you need to take into account the time period. You can use a 7-day, 14-day, or 30-day period to measure your performance. A 30-day period is the industry standard for measuring mobile app retention.

You can also use a tracking tool, such as Appsflyer, to monitor your retention metrics. It will provide you with reliable data. It will also help you to identify your strongest retention points, so you can focus your efforts on them.

If you want to increase your retention, you should also analyze how long it takes for users to churn. This can be a difficult metric to measure, as it can be affected by several factors. However, it’s important to find out if your retention rate has dropped, as it could be the result of an app bug or a change to the app’s content.

Besides your daily active users (DAUs) and monthly active users (MAUs), you can also measure your retention by segment. If you’re marketing a gaming app, you might want to take a look at how many users return after a certain period of time. You can also consider how many users are returning after an upgrade or a change to the interface.

One of the most useful retention measures is the stickyness ratio. A stickyness ratio close to 100% indicates that your users are using your app on a daily basis. Another retention measure is the churn rate, which is the number of users who abandon your app after a certain number of days.


Whether you’re an aspiring game developer or a veteran publisher, SocialPeta can help you get your ad campaigns in the right place at the right time. It’s an ad intelligence platform that gives you insights into the market and your competitors. In addition to ad creatives and ad networks, it offers a huge database of ad data.

For example, you can find out the cost of ad campaigns on Facebook. It also tells you which advertisers are the best. You can also use the cost-per-action tool to determine how much you should spend to reach your target audience. You can choose to filter the results by age group, gender, operating system, location, and channel. You can even see ideas for your own ad creatives.

SocialPeta also allows you to find out the number of people that have viewed your ads. You can also view trends in your audience’s engagement with your previous promotions. This helps you maximize your return on investment.

It has worked with more than 70 of the most well-known mobile app and game companies worldwide. Its analytics tool helps you analyze ad networks, ad creatives, and your competitors. It has also released a white paper on global mobile apps marketing.

It’s a free tool. You can sign up for a three-day trial account. You’ll need to provide your business email address.

It has a very user-friendly interface. You can search for a keyword, sort by revenue, sort by downloads, and search by country. You can also refine the results by date range, operating system, channel, and call to action. It’s also possible to find out the cost per action for specific countries and channels.

SocialPeta has been working with the mobile gaming industry for almost ten years. It has over 800 million ad creatives in its database. It also covers over 69 publishing channels.

Google Analytics for Firebase

Using Google Analytics for Firebase is a great way to understand the behavior of your users and optimize your mobile app. This can help your business improve its overall performance and profitability.

Google Analytics for Firebase is free to use, and can help you monitor your campaign activity and identify key events in your app. These include system events, system errors, and user actions.

You can also take advantage of a multitude of other features. Firebase offers an extensive data bank that you can leverage for a wide variety of business purposes. You can analyze your data to design marketing campaigns and gain actionable insights about your users.

Another feature of Firebase is that it provides a robust and secure app usage environment. This is a big plus for any online business.

In addition, Firebase is integrated with Google’s other products and services, including AdMob and AdWords. You can also benefit from A/B testing and cohort analysis. These features can help you understand how your users respond to your campaigns, and make important business decisions.

Creating custom events is a great way to track important metrics in your app. You can map 10 event parameters to custom dimensions in Firebase Analytics. This will allow you to determine which events are important to your app and what kinds of users are interacting with it.

Firebase is also a great tool for A/B testing. This feature allows you to test different features and strategies to improve your app’s performance. You can also use the tool to monitor the number of users signing up for your app with social media.

Firebase also has an easy-to-use dashboard that will give you a good idea of how users are engaging with your mobile app. You can view a cross-platform experience and find out the most popular categories and product offerings.